Link Archive
January 23, 2026
Agentic AI on the rise: Keys to unlocking value (Sponsor)
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights the importance of AI agents in driving business innovation. Strategy: leverage AI agents for various tasks. Tools: explore new AI applications to enhance efficiency.
From Zero to Agentic Enterprise: A Startup’s Guide to Salesforce AI
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce outlines how growing businesses can scale using agentic AI solutions. Strategy: implement AI solutions without compromising trust. Action: evaluate AI tools to enhance customer engagement.
January 22, 2026
How AI agents shaped the record-breaking 2025 holiday season
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3910
Salesforce data reveals AI agents influenced 20% of the $1.29 trillion global holiday sales, with agent-driven search converting 9x higher than social traffic. Brands deploying proprietary AI agents saw 59% higher growth rates compared to non-adopters. Tactical implication: Prioritize 'owned agentic AI' in 2026 roadmaps to capture high-intent discovery traffic and automate post-purchase returns.
A practical framework for AI disclosure in marketing
by MarTech Read time: 4 minutes · Marketing
Score: +3480
Jeanne Jennings (Georgetown University) proposes a 'disclosure continuum' based on Context, Consequence, and Audience Impact rather than binary labeling. While internal segmentation requires no disclosure, high-consequence external content—like realistic human images—demands transparency to maintain trust. Tactical implication: Adopt this 3-part framework to filter 'disclosure noise' and only label AI use that materially affects consumer perception.
It’s time for AI to join your workflows
by MarTech Read time: 4 minutes · Marketing
Score: +2800
Typeface CMO Jason Ing warns that 'AI silos' are replacing data silos as the primary threat to efficiency. Integrating AI directly into campaign workflows—rather than treating it as a standalone tool—transforms it from a utility to a partner. Tactical implication: Audit current campaign creation processes to identify manual handoffs that agentic AI can automate.
January 21, 2026
Ads are officially coming to ChatGPT
Highest rated content by The Rundown AI Read time: 4 minutes · Marketing
Score: +3000
The Rundown AI highlights the introduction of ads in ChatGPT to support broader access to AI. Strategy: ads will be tested first in the US. Automation: ensuring user trust, data privacy, and ad quality.
The A in AGI stands for Ads
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI argues that ads are crucial for OpenAI's profitability and sustainability. Strategy: ads create a circular economy. Growth: leveraging advertising to enhance AI capabilities.
The Art of Customer Feedback Analysis: Turn Insights into Action
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce outlines the importance of analyzing customer feedback to develop actionable business strategies. Strategy: gather customer data effectively. Action: implement insights to improve product offerings.
January 20, 2026
Marketing artificial intelligence (AI): 6 things marketers need to know about search and discovery in 2026
Highest rated content by Search Engine Land Editorial Read time: 4 minutes · Marketing
Score: +3780
Search Engine Land's 90-day AI visibility plan prioritizes 'answer-first' content and structured data to capture traffic from AI Overviews and chatbots. Brands seeing double-digit traffic shifts are moving beyond blue links to optimize for entity recognition and citation. Tactical implication: Audit top 20 pages for 'direct answer' structures and implement Schema.org markup to ensure AI engines can parse and cite your entity data.
Why AI is the most unpredictable cost in the martech stack
by Angela Vega / MarTech Read time: 4 minutes · Marketing
Score: +3480
84% of companies report AI infrastructure drives gross-margin erosion, with training costs rising 2.4x annually (MarTech). Inference costs from dynamic agentic systems create invisible, compounding expenses that defy traditional licensing models. Tactical implication: Implement 'Levelized Cost of AI' (LCOAI) tracking per workflow and cap token usage for experimental agents to prevent silent margin bleed.
Best loop marketing tactics for the era of AI-powered marketing
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +3390
HubSpot's Loop Marketing framework replaces linear funnels with four AI-driven stages: Express, Tailor, Amplify, and Evolve. Early adopters see improvements in 30-60 days by unifying CRM, email, and analytics data to personalize content at scale. Tactical implication: Audit current funnels for 'dead ends' and implement the 'Amplify' stage by optimizing content for AI search (AEO) and community platforms.
Emotion AI Marketing 2026: How AI Reads Human Feeling in Ads
by Spinta Digital Editorial Read time: 4 minutes · Marketing
Score: +3030
Meta's Lattice 3.0 and Google's Gemini now prioritize ads triggering specific emotional signals, boosting ad recall from 45% to 68% in beta tests. A travel brand using YouTube's AdVibe Beta saw 27% higher CTR by optimizing for 'awe + nostalgia'. Tactical implication: Use generative tools like RunwayML to create emotional variants (calm vs. energetic) of video creatives for A/B testing against standard engagement metrics.
Gartner: 60% of brands will use agentic AI for one-to-one engagement
by Digital Commerce 360 Staff (citing Gartner Research) Read time: 4 minutes · Marketing
Score: +2960
Gartner predicts 60% of brands will deploy agentic AI for continuous, one-to-one customer interactions by 2028, replacing channel-based campaigns. By 2027, 50% of influencer budgets will shift to authenticity safeguards like identity verification and provenance checks. Tactical implication: Pilot autonomous agents for a single customer journey phase (e.g., support or onboarding) and implement 'content provenance' checks in creator contracts now.
January 19, 2026
Paid Media Marketing: 8 Changes Marketers Should Make In 2026
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3090
North American consumers now own 13 connected devices on average, driving a 63% increase in touchpoints since 2018 (Search Engine Journal). Google Ads’ new Creator Partnerships tool integrates influencer content directly into paid workflows, treating creators as a scalable media channel rather than a side experiment. Tactical implication: Shift influencer budgets from standalone posts to 'Partnership Ads' within Google Ads to track ROI alongside standard display placements.